About Simply Mindful

Simply Mindful was created in January 2018 by Jennifer Ma as a sole proprietorship, in consultation with a group of individuals working in different professions – social workers, teachers, and accountants.

Our vision:

Mindfulness & yoga made simple for everyday life.

Our mission:

To connect people with mindfulness practices in the Greater Toronto Area and around the world.

Our objectives are:

1. To provide access to mindfulness and yoga sessions for individuals, both young and old.

2. To be fully inclusive by providing mindfulness resources that do not require individuals to practice a particular faith or religion.

3. To raise awareness and appreciation of mindfulness in everyday life.

Our funding:

As Jennifer is a Chartered Professional Accountant (CPA, CA), we have taken steps to be as mindful and transparent as possible with our funding and spending.

Our revenue:

  • Donations from our Ajax free mindfulness sessions, and
  • Online affiliate programs.

Our expenses (these links are not part of the affiliate program):

What are affiliate programs?

It’s a fancy word for “earning commission”. This is a way for blogs to earn income. When a product is purchased online via the links, the vendor will give back a percentage to the blogger. This is at no extra cost to the customer.

Why is Simply Mindful participating?

We need funds to upkeep our website and mindfulness sessions. Mindfulness & yoga are Jennifer’s full-time occupation, so we need to find a viable way to pay for our vendors above.

Simply Mindful’s Promise:

Every product that we link on our website is something that we have read or used thoroughly. We would never recommend a product that we have not tried ourselves. That is our promise.

We also hope that before you purchase, you will consider these 5 things:

  1. Can you borrow this product from the library or someone you know?
  2. Will this product add value to your life?
  3. Can you source it locally?
  4. If you can’t source it locally, can you purchase a used or electronic version (e.g e-book) to minimize footprint?
  5. If you do purchase, please share it with friends & family!

Who are your current affiliate/commission earning partners?

Our current affiliates are:

  1. Chapters-Indigo, Canada’s leading bookstore. To find out more, visit Indigo Affiliate Program.

For more information on privacy, please click on our Privacy Policy.