Privacy Policy

Privacy & Cookie Policy

This page has been developed with assistance from Toolkit by Thrive for the European Union’s new General Data Protection Regulation (GDPR).

Jennifer Ma runs “Simply Mindful” as a sole proprietorship in Ajax, Ontario, Canada. As a Chartered Professional Accountant (CPA, CA), she abides by high ethical and professional standards. For full disclosure on our revenue and spending, click on About Simply Mindful.

Below, you’ll find information on how we treat data that we collect from visitors to our website, or when someone subscribes to our newsletter.

Visitors to our Website

When someone visits www.smindful.ca we use a third party service, Google Analytics, to collect standard Internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies Policy below.

If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Newsletter Sign Up

As part of the registration process for our monthly e-newsletter, we collect your name and e-mail address.  We don’t exchange or distribute our email list to any other organizations.

We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s Privacy Notice.

You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing Jennifer at: jen [at] smindful.ca

Services Sign Up

To enable an easy way for you to connect with Jennifer directly is through our Services and Contact Us pages. We collect your name, e-mail and any information that you enter. We explicit state “I agree to have my e-mail and information entered above to be sent to Jennifer Ma via this website. Information will not be distributed to any third parties.” and you must click the checkbox before submitting to us.

This information allows us to connect with you as soon as possible to schedule the requested service. We don’t exchange or distribute your information to any other organizations. If a referral to another organization is required to better fulfill your requested services, we will contact you first and provide you the information.

Links to Other Web Sites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Access to Your Personal Information

You are entitled to access the personal information that we hold. You can connect with Jennifer via e-mail: jen [at] smindful.ca

Changes to this Privacy Policy

We keep our privacy policy updated to current standards. This privacy policy was last updated on May 21, 2018.


Cookies Policy

We use a system of classifying the different types of cookies which we use on the Website, or which may be used by third parties through our websites. The classification was developed by the European Union’s new General Data Protection Regulation (GDPR) and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don’t want to have them on your device.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

How long are cookies stored for?

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

You can find more information about cookies at www.youronlinechoices.eu.

Cookies used on the Website

A list of all the cookies used on the Website by category is set out below.

Strictly necessary cookies

These cookies enable services you have specifically asked for.  These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website.

Performance cookies

These cookies collect anonymous information on the pages visited.  By using the Website, you agree that we can place these types of cookies on your device.

These cookies collect information about how visitors use the Website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Website works.

Functionality cookies

These cookies remember choices you make to improve your experience.  By using the Website, you agree that we can place these types of cookies on your device.

These cookies allow the Website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Third party cookies

These cookies allow third parties to track the success of their application or customize the application for you. Because of how cookies work we cannot access these cookies, nor can the third parties access the data in cookies used on our site.

We have affiliate links with Chapters Indigo Bookstore to share products and books that we believe are beneficial to our visitors. When you click on our Amazon links, Amazon will keep track of your purchases to provide us back a commission with no extra fee for the customers. For more information on the affiliate program, please visit About Simply Mindful page. You can view Chapters Indigo’s Privacy Notice for more information.

Other examples of third-party cookies is when you choose to ‘share’ content through Twitter or other social networks. You might be sent cookies from these websites. We don’t control the setting of these cookies, so please check those websites for more information about their cookies and how to manage them.